Anne Borgers

Makes a difference by…

Acquire through quantitative and qualitative research concretely applicable insights that result in changes to products and services so that they better meet the expectations of customers and consumers.

Wants to make a difference in…

The art of research is converting a synergy between healthy curiosity and natural empathy into in-depth questionnaires that provide insight into behaviour and ideas.

Made a difference together with…

The gender studies in the 21st century because the combination of qualitative and quantitative research enriched the insights. It remains a learning experience to start with qualitative research and desk research without omitting anything in the quantitative questionnaire. Based on the quantitative results we eventually focus on a few points that complete the analysis.

Toughest difference to make…

To get answers from groups that are hard to interrogate.
An example: The youth survey we did for all RTL media. We interviewed young people between 6 and 18 years in subgroups where the youngest, accompanied by their parents, yet also filled out the entire questionnaire in an enthusiastic manner.